TikTok is introducing a new feature that allows them to lessen the quantity of artificial intelligence-produced content appearing in their streams. This move comes as the service announced that it now features in excess of 1 billion content made with AI.
Pilot Phase and Launch
The update is being tested over the coming weeks before a global rollout. This advancement coincides with a surge in AI-generated material, driven by new content generation software.
The Broader AI Trend
It has been noted that nearly one in 10 of the quickest rising content creators on a popular video site primarily display content made by AI. A considerable share of this material is classified as low-quality AI content, a term for substandard, mass-produced content that is typically illogical or surreal.
“We know from our community that many people enjoy content made with AI tools, ranging from AI artwork to informative clips, and we intend to give people the option to see more or less of that, according to their own preferences,” commented a company executive.
AI on the Platform
The service disclosed that there are now 1.3bn videos on its app labeled as artificially created. In total, over 100 m pieces of content are uploaded to the app daily, making clips made by AI a relatively small part of its overall inventory.
How to Adjust Settings
Members will be able to decrease or raise the volume of AI-generated videos they see by using the topic control feature in the app and choosing “AI-generated content”. Additional categories that currently be adjusted under the setting cover current affairs, clothing, aesthetics, and movement.
Content Labeling and Policies
TikTok’s rules require content makers to label convincing artificially created content, and it prohibits malicious deepfakes of celebrities or critical incidents. Any authentic-looking AI video that is not labeled can be removed under its user guidelines.
Furthermore, the app will now add an “AI-made” label to content produced via its own AI tools, or identified by an industry-wide initiative for identifying artificial media. This action is intended to help prevent users from trying to bypass the disclosure requirement.
Responsible AI Funding
TikTok is also launching a two million dollar awareness program for experts and groups to create educational content about responsible artificial intelligence. This initiative will support educational bodies focused on educating computer science.
Moderation Strategy
The video-sharing app has defended its content review process, during discussion over intentions to cut jobs for a large number of review team members in the United Kingdom. TikTok is set to cut hundreds of positions in its user protection division in the UK capital, with trade unions and digital protection specialists voicing alarm that humans are being replaced by machine-led review.
A senior executive clarified that people-led review would continue to be important, but AI can protect employees by eliminating the most graphic content ahead of it has to be seen by people. TikTok announced a 76% decrease in shocking and graphic content reviewed by safety staff over the past year due to the use of its automated systems.
We believe it is crucial to balance humans and technology to ensure user safety,” the executive stated. “We’ll have staff as integral to the approach, but we further consider it’s extremely critical to limit contact with harmful content as rapidly, which is why a significant AI assistance is really helping us process content quickly.”
